Well-known political strategist Prashant Kishor has been employed by Shiv Sena for upcoming Lok Sabha elections. His presence is expected to revive the hopes of a political party which is in deep trouble.
Shiv Sena has a reason to be happy for. Political strategist Prashant Kishor met Shiv Sena chief Uddhav Thackeray and his son Aditya Thackeray and had lunch with them. Shiv Sena has been able to rope him for the upcoming polls as a political strategist.
This is the first time Shiv Sena is taking help of a private strategist to prepare a poll plan and carry out surveys. So far, party relied on its union, the Sthaniya Lokadhikar Samiti, and its youth wing Yuva Sena to get an idea of what was going on in the mind of people and what was the ground reality before elections.
Kishor played a major role in the win of Narendra Modi in the 2014 Lok sabha elections. Previously, he had helped Narendra Modi win the 2012 Vidhan sabha elections in Gujarat which made him the Chief Minister of Gujarat for the third time.
Kishor is currently an important member of Janta Dal(united).He has been credited with formulating an innovative marketing & advertising campaign for the prime minister— Chai pe Charcha discussions, 3D rallies, Run for Unity, Manthan and a few programmes on social media.
It’s not that Kishor has always been successful. He was employed by Congress for the 2017 UP Elections. However, UP elections proved to be a failure for the Congress as BJP won more than 300 seats and Congress could manage to win only 7 seats. Kishor’s decision to help the Congress in Uttar Pradesh was deemed ill-advised by experts and politicians alike as Congress had been out of power in the state for nearly three decades.